An Electronic Press Kit, commonly called an EPK, is one of the most important professional tools an artist can have.
Think of it as your digital business presentation.
When a journalist, promoter, venue, booking agent, manager, brand, DJ, producer or industry executive wants to understand who you are, your EPK should answer the most important questions quickly.
A strong EPK saves people time.
A weak one creates confusion.
WHAT IS AN EPK?
An EPK is a professional collection of media, information and business materials representing the artist.
It can exist as:
A dedicated webpage.
A downloadable PDF.
A private media page.
A cloud-based professional folder.
Or a combination of formats.
The key is organization.
WHAT SHOULD AN EPK INCLUDE?
ARTIST BIOGRAPHY
Include a concise professional biography.
You may also include a longer version for journalists who need more detail.
PROFESSIONAL PHOTOGRAPHY
Include high-resolution images.
Consider:
Portraits.
Performance photographs.
Horizontal images.
Vertical images.
Clean images without excessive graphics.
Media outlets appreciate options.
MUSIC
Make the music easy to access.
Include direct links to important releases.
Feature your strongest work rather than overwhelming people with an entire catalog.
MUSIC VIDEOS
Include selected visual content.
Official videos.
Live performances.
Interviews.
Visualizers.
The purpose is to demonstrate the complete artist presentation.
PRESS COVERAGE
Show meaningful media coverage.
Interviews.
Reviews.
Features.
Radio appearances.
Podcast appearances.
Avoid filling the EPK with weak or unrelated mentions just to make it look larger.
Quality matters.
ACHIEVEMENTS
Include verified achievements such as:
Notable performances.
Awards.
Streaming milestones.
Tours.
Collaborations.
Licensing placements.
Chart activity.
Community achievements.
Only publish claims you can support.
CURRENT PROJECT
Tell the reader what is happening now.
New single.
Album.
EP.
Tour.
Campaign.
Creative project.
Give the EPK a current purpose.
CONTACT INFORMATION
Make professional contact information easy to locate.
Possible categories:
Management.
Booking.
Press.
Licensing.
General business.
Do not make people search through multiple pages to contact you.
KEEP THE DESIGN CLEAN
An EPK should look professional, but design should not overwhelm information.
Use:
Readable typography.
Consistent colors.
Clear headings.
High-quality images.
Working links.
Mobile-friendly layouts.
The EPK should reflect the artist brand while remaining easy to navigate.
UPDATE IT REGULARLY
An outdated EPK can make an active artist look inactive.
Update after:
New releases.
New press.
New photographs.
Major performances.
Tours.
Awards.
Collaborations.
Contact changes.
Treat your EPK like a living document.
CREATE DIFFERENT VERSIONS WHEN NECESSARY
You may eventually need:
General EPK.
Press EPK.
Booking EPK.
Brand partnership EPK.
Tour EPK.
Each audience may need slightly different information.
The general foundation can remain the same while emphasis changes.
MR. DOPE CHEF MOGUL TIP
Your EPK should answer the industry’s biggest questions before somebody has to ask them. Make professionalism easy to see.
IMPLEMENTATION CHECKLIST
- Write your artist biography.
- Select professional photographs.
- Organize music links.
- Add important videos.
- Include meaningful press coverage.
- List verified achievements.
- Highlight your current project.
- Add clear contact information.
- Make the design mobile friendly.
- Test every link.
- Update regularly.
- Create specialized versions when needed.