TURN MEDIA ATTENTION INTO A PROMOTION NETWORK
At this stage of the blueprint, the artist should no longer think about interviews, podcasts and radio as isolated accomplishments.
They can become interconnected parts of a larger promotion network.
An interview creates clips.
Clips create social content.
Social content sends people to the music.
The music creates a reason for radio support.
Radio support creates credibility.
Credibility strengthens future media pitches.
Podcast conversations deepen the story.
Search results become stronger.
The EPK becomes stronger.
The brand becomes easier to understand.
That is the power of integration.
BUILD A MEDIA TOUR
When releasing an important record, consider creating a coordinated media campaign.
A campaign might include:
Podcast appearances.
Internet-radio interviews.
College-radio outreach.
Local press.
Artist interviews.
Music-blog coverage.
Video content.
Short-form clips.
Email promotion.
Live performances.
The audience may encounter the artist repeatedly across different environments.
Repetition creates familiarity.
Familiarity can create interest.
Interest can create listening.
Listening can create fans.
TRACK EVERYTHING
Create a spreadsheet or database containing:
Media outlet.
Contact.
Date contacted.
Response.
Interview date.
Publication date.
Airplay.
Links.
Content clips.
Audience response.
Notes.
Now promotion becomes measurable.
MR. DOPE CHEF MOGUL PRINCIPLE
Don’t collect media appearances like trophies. Build them into an interconnected system that keeps introducing your name to new people.
Don’t Oppress People — Educate.
— Entertainment Media Mogul / Guru Ruben Burgos, also known as Mr. Dope Chef