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50-BLOG MILESTONEAugust 31, 202650-BLOG MILESTONE
HALFWAY TO THE INDEPENDENT MUSIC MOGUL Fifty lessons into the blueprint, the artist should now understand something fundamental: A music career is not one activity. It is a system. ...
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YOUR RELEASE DATE IS NOT YOUR MARKETING PLANAugust 31, 2026YOUR RELEASE DATE IS NOT YOUR MARKETING PLAN
A release date is a date. It is not a strategy. Yet many independent artists organize entire campaigns around one line: “My song drops Friday.” Then Friday arrives. They post ...
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HOW OFTEN SHOULD INDEPENDENT MUSICIANS RELEASE MUSIC?August 31, 2026HOW OFTEN SHOULD INDEPENDENT MUSICIANS RELEASE MUSIC?
Independent musicians constantly hear conflicting advice. Release every week. Release every month. Release every six weeks. Drop albums. Drop singles. Never stop releasing....
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THE WATERFALL RELEASE STRATEGY EXPLAINEDAugust 31, 2026THE WATERFALL RELEASE STRATEGY EXPLAINED
Independent artists need ways to keep music active longer. The waterfall release strategy can help do exactly that. Instead of dropping an entire project at once, the artist releases s...
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SINGLES VS. EPS VS. ALBUMS: WHAT SHOULD YOU RELEASE?August 31, 2026SINGLES VS. EPS VS. ALBUMS: WHAT SHOULD YOU RELEASE?
One of the most important decisions an independent artist can make is not simply what music to record. It is how to release it. Should you drop a single? An EP? A full album? ...