BUILDING THE ARTIST PRESS MACHINE
At 30 blogs, the independent artist should begin thinking differently about media.
You are not simply asking people to post your music.
You are building a press infrastructure.
That infrastructure includes:
Your story.
Biography.
Electronic press kit.
Professional photographs.
Press releases.
Media relationships.
Interviews.
Podcasts.
Blogs.
Syndication.
Search visibility.
Social proof.
A strong artist press operation does not depend on one article.
It creates a repeatable system.
THE PUBLICITY FLYWHEEL
Think of publicity as a flywheel.
Music creates the story.
The story creates the pitch.
The pitch creates coverage.
Coverage creates content.
Content creates social proof.
Social proof strengthens future pitches.
Future coverage creates additional credibility.
Over time, the artist’s searchable digital footprint grows.
That is how publicity compounds.
BUILD A PRESS DATABASE
Every serious independent artist should develop a professional media contact database.
Track:
Outlet.
Journalist.
Genre.
Email.
Social profile.
Previous contact.
Pitch date.
Response.
Coverage.
Notes.
Treat relationships like business assets.
Do not rely entirely on memory.
MR. DOPE CHEF MOGUL PRINCIPLE
Media exposure becomes more powerful when it is organized, truthful, repeatable and connected to the larger marketing system.
Press should not merely create screenshots.
It should create:
Credibility.
Search visibility.
Relationships.
Content.
Audience growth.
Business opportunities.
Leverage.
Don’t Oppress People — Educate.
— Entertainment Media Mogul / Guru Ruben Burgos, also known as Mr. Dope Chef