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UMG Services · For Record Labels
Release Marketing Campaigns
Full-scale marketing campaigns that connect new releases with the audiences most likely to care.
This service plans and directs the complete marketing campaign around an album, EP, or major single: audience definition, positioning and messaging, advertising direction across social and digital channels, content strategy, email and SMS list building, influencer and community outreach, and retail and platform co-marketing opportunities. The campaign is designed as one integrated push rather than a scatter of unrelated posts.
Work begins with the positioning session — what this release is, who it is for, and why it matters now. From that foundation we build the campaign calendar, creative briefs for artwork, video, and copy, channel-by-channel tactics, and a measurement plan so your label can see what the spend and effort actually produced.
Campaigns are run under the personal direction of Ruben Burgos, the Architect & Founder, who approves strategy and creative before anything launches. Having the founder direct the campaign means fast decisions, a consistent voice, and accountability at the top of UMG rather than a handoff to junior staff.
The Objective
To give every significant release a professional, coordinated audience-building campaign. The goal is measurable growth in listeners, followers, and revenue — and a marketing playbook your label improves with each release.
Inquire About This Service
Ready to talk about Release Marketing Campaigns? Send an inquiry and the Architect & Founder himself will respond. Tell us where you are, what you are building, and what you want this service to do for you.
Prefer to book directly? Visit the Booking page or the Contact page.