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UMG Services · For Record Labels
Press & Publicity for Releases
Professional publicity campaigns that earn coverage for your releases and roster.
Coverage in the right outlets still moves careers — it validates artists for playlists, radio, bookers, and fans alike. This service plans and executes publicity campaigns for your releases: media targeting across music press, blogs, podcasts, local and national outlets; press materials including releases, bios, and one-sheets; exclusive and premiere strategy; interview coordination; and persistent follow-up through the campaign window.
Campaigns are built on honest angles. We find the true story in the artist and the record — the origin, the craft, the moment — and pitch it to outlets where that story genuinely belongs, rather than blasting identical releases to purchased lists. Commitments are reported transparently, including the passes, so your label always knows where it stands.
Publicity is led personally by UMG’s Architect & Founder, Ruben Burgos, whose years as a journalist give him an editor’s instinct for what gets covered and why. Artists and media alike deal with the founder — a credibility signal that opens inboxes generic publicists cannot reach.
The Objective
To earn meaningful, credible coverage that builds your artists’ reputations and your label’s standing. The goal is press that compounds — each campaign making the next one’s story easier to tell and sell.
Inquire About This Service
Ready to talk about Press & Publicity for Releases? Send an inquiry and the Architect & Founder himself will respond. Tell us where you are, what you are building, and what you want this service to do for you.
[contact-form-7 id=”483d472″ title=”UMG Service Inquiry”]Prefer to book directly? Visit the Booking page or the Contact page.