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UMG Services · For Record Labels
Merchandise Program Development
Merchandise lines and sales programs designed as a real revenue stream for your roster.
Merchandise is margin, marketing, and fan identity in one product. This service develops merchandise programs for your label and its artists: product selection and design direction, supplier and printing coordination, pricing and margin strategy, online store presentation, live-event sales planning, and limited-drop and bundle strategies that tie merch to releases and tours.
Programs are built to the artist’s actual audience — what their fans wear, carry, and collect — rather than generic logo placement. We establish design standards consistent with the artist’s visual identity, plan inventory conservatively to protect cash flow, and build the reporting that shows which products genuinely earn.
The program is developed under the direction of Ruben Burgos, UMG’s Architect & Founder, who approves product direction and strategy personally. His involvement across music and fashion gives the merchandise a designer’s sensibility, and because the founder runs the program, your artists’ merch looks like a line — not an afterthought printed the week before tour.
The Objective
To convert merchandise from an occasional extra into a planned, profitable channel for your label and artists. The goal is products fans are proud to wear and margins your label can rely on.
Inquire About This Service
Ready to talk about Merchandise Program Development? Send an inquiry and the Architect & Founder himself will respond. Tell us where you are, what you are building, and what you want this service to do for you.
[contact-form-7 id=”483d472″ title=”UMG Service Inquiry”]Prefer to book directly? Visit the Booking page or the Contact page.