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UMG Services · For Record Labels
Fan Club & Direct-to-Fan Store Setup
Fan club and direct-to-fan infrastructure that turns followers into a label-owned community.
Algorithms decide whether your posts reach your fans; a fan club belongs to you. This service designs and sets up your label’s direct-to-fan infrastructure: membership structure and tiers, exclusive content and early-access programs, a direct store for music, merch, and bundles, email and SMS list building, and the launch campaign that converts social followers into members and customers.
Setup covers the full practical build: platform selection suited to your scale, branding consistent with your identity, payment and fulfillment flow, content calendar for member exclusives, and the welcome and retention sequences that keep members renewing. Your team receives operating documentation so the program runs after launch without guesswork.
The build is directed personally by Ruben Burgos, UMG’s Architect & Founder, who designs the membership offer and reviews the store experience himself. His direct involvement ensures the program feels like membership in something real — your label’s inner circle — rather than a discount list with a name.
The Objective
To give your label an owned, revenue-producing relationship with its most committed fans. The goal is recurring direct income and an audience no platform change can take away.
Inquire About This Service
Ready to talk about Fan Club & Direct-to-Fan Store Setup? Send an inquiry and the Architect & Founder himself will respond. Tell us where you are, what you are building, and what you want this service to do for you.
[contact-form-7 id=”483d472″ title=”UMG Service Inquiry”]Prefer to book directly? Visit the Booking page or the Contact page.