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UMG Services · For Record Labels
Brand Partnership & Sponsorship Development
Brand partnerships that fund campaigns and introduce your artists to new audiences.
The right brand partnership brings budget, reach, and cultural credibility; the wrong one cheapens an artist. This service develops partnerships for your label and roster: identifying brands whose audiences and values genuinely fit, building the pitch materials that show a brand what your artists offer, structuring sponsorship packages across releases, events, content, and tours, and negotiating terms that protect the artist’s image and the label’s economics.
Development is selective. We map categories that make sense for your roster — fashion, beverages, technology, automotive, local and national — and approach them with specific ideas rather than generic requests for money. Deliverables, approvals, and measurement are defined in writing so both sides know what success looks like before anything is signed.
Partnership development is led personally by Ruben Burgos, the Architect & Founder of UMG, who represents your label in the rooms where these decisions are made. His presence as the founder across every negotiation signals seriousness to brand partners and ensures the deals struck serve the artists’ long-term value, not just the next quarter.
The Objective
To create brand relationships that finance growth and expand audience without compromising artistic credibility. The goal is sponsorship income and marketing reach your label could not buy on its own.
Inquire About This Service
Ready to talk about Brand Partnership & Sponsorship Development? Send an inquiry and the Architect & Founder himself will respond. Tell us where you are, what you are building, and what you want this service to do for you.
[contact-form-7 id=”483d472″ title=”UMG Service Inquiry”]Prefer to book directly? Visit the Booking page or the Contact page.