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UMG Services · For Record Labels
Influencer & Creator Seeding Campaigns
Tasteful creator outreach that puts your music in the feeds where discovery happens.
Creators now break records, but forced campaigns embarrass everyone involved. This service designs seeding programs with integrity: identifying creators whose genuine taste fits the record, preparing listening packages and early access, structuring challenges, sounds, and moments around the song’s natural strengths, and coordinating timing with the release campaign so creator activity compounds rather than scatters.
Campaigns respect the line between seeding and advertising: paid partnerships are structured and disclosed properly, organic outreach is pitched as an invitation rather than a transaction, and creators receive assets — stems, clean edits, behind-the-scenes access — that make their content better. Performance is tracked honestly so your label learns which relationships are real.
Seeding strategy is set personally by Ruben Burgos, UMG’s Architect & Founder, who approves every creator target and campaign mechanic himself. His involvement keeps the program credible — creators are approached as collaborators in culture by the founder of the company, and they can tell the difference.
The Objective
To earn authentic creator adoption that exposes your releases to new audiences at scale. The goal is sustained, credible presence in the feeds where your next fans actually discover music.
Inquire About This Service
Ready to talk about Influencer & Creator Seeding Campaigns? Send an inquiry and the Architect & Founder himself will respond. Tell us where you are, what you are building, and what you want this service to do for you.
[contact-form-7 id=”483d472″ title=”UMG Service Inquiry”]Prefer to book directly? Visit the Booking page or the Contact page.