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UMG Services · For Record Labels
Radio Promotion Campaigns
Professional radio promotion that puts your releases in front of programmers and tastemakers.
Radio remains a powerful validator for records, from college and community stations to specialty shows and commercial formats. This service builds and runs the promotional campaign behind a single or album: target station lists by format and market, servicing strategy, the story and materials programmers receive, follow-up discipline, and reporting on adds, spins, and feedback from the field.
Campaigns are planned realistically. We identify the formats and outlets where the record genuinely fits, prepare clean and explicit versions as needed, write the one-sheet that sells the story, and work the record over a sustained push rather than a single mailing. Programmer feedback — positive and negative — is collected and reported honestly so your label learns from every campaign.
The campaign is worked personally by Ruben Burgos, UMG’s Architect & Founder, whose years in media give him a programmer’s-eye understanding of what earns a spin. His direct hand on outreach and follow-up means your record is represented by the founder, not delegated to an anonymous mailing service.
The Objective
To earn genuine radio consideration and airplay for your releases through credible, persistent promotion. The goal is adds and spins that build the story other outlets — press, playlists, and bookers — pay attention to.
Inquire About This Service
Ready to talk about Radio Promotion Campaigns? Send an inquiry and the Architect & Founder himself will respond. Tell us where you are, what you are building, and what you want this service to do for you.
[contact-form-7 id=”483d472″ title=”UMG Service Inquiry”]Prefer to book directly? Visit the Booking page or the Contact page.