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UMG Services · For Record Labels
Release Marketing Campaigns
Full-scale marketing campaigns that connect new releases with the audiences most likely to care.
This service plans and directs the complete marketing campaign around an album, EP, or major single: audience definition, positioning and messaging, advertising direction across social and digital channels, content strategy, email and SMS list building, influencer and community outreach, and retail and platform co-marketing opportunities. The campaign is designed as one integrated push rather than a scatter of unrelated posts.
Work begins with the positioning session — what this release is, who it is for, and why it matters now. From that foundation we build the campaign calendar, creative briefs for artwork, video, and copy, channel-by-channel tactics, and a measurement plan so your label can see what the spend and effort actually produced.
Campaigns are run under the personal direction of Ruben Burgos, the Architect & Founder, who approves strategy and creative before anything launches. Having the founder direct the campaign means fast decisions, a consistent voice, and accountability at the top of UMG rather than a handoff to junior staff.
The Objective
To give every significant release a professional, coordinated audience-building campaign. The goal is measurable growth in listeners, followers, and revenue — and a marketing playbook your label improves with each release.
Inquire About This Service
Ready to talk about Release Marketing Campaigns? Send an inquiry and the Architect & Founder himself will respond. Tell us where you are, what you are building, and what you want this service to do for you.
[contact-form-7 id=”483d472″ title=”UMG Service Inquiry”]Prefer to book directly? Visit the Booking page or the Contact page.