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UMG Services · For Record Labels
Catalog Management & Revitalization
Organized catalog oversight and creative campaigns that make your back catalog earn again.
For most labels, the catalog is the most valuable and most neglected asset they own. This service begins with a full audit: masters inventory, rights and metadata status, platform availability, and performance history. Gaps are corrected, missing releases are restored to platforms, and every title is documented so your label finally knows exactly what it owns and what that ownership is doing.
Revitalization follows the audit. Underperforming titles are identified for anniversary campaigns, remasters, deluxe and reissue editions, playlist re-pitching, sync outreach, and content built around the stories behind the recordings. Catalog is treated as a living program with its own calendar, not an archive left to gather digital dust.
The work is led directly by UMG’s Architect & Founder, Ruben Burgos, who personally reviews the audit findings and designs each revitalization push. His involvement ensures catalog decisions respect the artistry of the original releases while pursuing every legitimate avenue to renew their audience.
The Objective
To convert your back catalog from a passive archive into an actively managed, continuously earning asset. The goal is complete rights clarity plus recurring campaigns that return older music to new listeners.
Inquire About This Service
Ready to talk about Catalog Management & Revitalization? Send an inquiry and the Architect & Founder himself will respond. Tell us where you are, what you are building, and what you want this service to do for you.
[contact-form-7 id=”483d472″ title=”UMG Service Inquiry”]Prefer to book directly? Visit the Booking page or the Contact page.